The course is aimed at people with a focus on marketing and GDPR. The course aims at discussing and uncovering the issues that the Personal Data Regulation raises in relation to the marketing function.

The seminar reviews the privacy data handling in Europe and related to EU residents that are governed by the Data Protection Act 1998 (The DPA) and GDPR. Electronic Marketing and Advertising in Europe is administered by The Privacy and Electronic Communications (EC Directive) Regulations from 2003 (commonly known as PECR). This mandate generally covers marketing using the telephone, fax, email, SMS text, picture messaging etc.

The GDPR and PECR are privacy balancing counterparts and are the relevant regulations relating to the Telephone Preference Service (TPS), Corporate TPS (CTPS) and the Fax Preference Service (see associated registers in each EU country). ePrivacy is due to replace PECR probably in 2019/20.

GDPR applies every time you 'process' personal data, when an individual is directly or indirectly identified with a name, telephone, contact details, email (private or company i.e. professional or personal capacity)

Why must the business tell 'people' what you are doing with their personal data, what is the purpose, the statutory basis, how long do you plan to process it, and who will you share it with.

During the two workshops participants will get hands on experience in GDPR and the relationship with Sales, Marketing, Communications, B2B and related issues. Participates will be able to educate sales and marketing teams on what GDPR and ePrivacy (PECR in the UK) compliance means. Introduce sales and marketing teams to the changes that need to be put in place or will be working on.

The course is conducted in Danish.


Who should attend this workshop

  • Internal Audit Managers and Staff
  • IT Security Officers
  • Information Security Managers
  • IT Analysts/IT Auditors
  • IT and Data Consultants and project managers involved in data protection, information security or cyber security issues
  • IT and Data Consultants and project managers that participate in GDPR projects.
  • Individuals with some IT experience who want to qualify on GDPR issues.

The Seminar includes:

  • Professional training venue with breakfast, lunch and refreshments.
  • Comprehensive documentation (English) (as digital copy. PDF file optional).
  • Certificate of attendance
  • Certification after on line exam with multiple choice questions

Speakers

Kersi F. Porbunderwalla

President and CEO


Is the President and CEO of The EUGDPR Institute and Secretary-General of Copenhagen ComplianceĀ®. He functions as an advisor, teacher, instructor, researcher, commentator and practitioner on Data Protection and Data Privacy, Governance, Risk Management, Compliance and IT security (GRC), Bribery, Fraud and Corruption (BFC) and Corporate Social/Stakeholder Responsibility (CSR) issues.